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HONESTY is the best policy, and this important virtue helps set the foundation on which healthy, working relationships are built on. Asia Honesty Award is celebrated annually in December, recognizes outstanding businesses, organizations, and individuals. The vision of Asia Honesty Award is to create an ethical marketplace where buyers and sellers can trust each other.

Launched in 2013, this Recognition Award is the Asia’s Leading by invitation only brand promotional platform. The aim of the "Asia Honesty Award" is to raise the awareness of integrity and promote the discipline of honesty, as well as to celebrate the success of leading international and local brands.

Participation in Asia Honesty Award is strictly by invitation only. Eligible brands are identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising, and branding professionals. Asia Honesty Award programmes have proven to be outstanding successes. Comprehensive distribution and public relations programmes have built significant business and consumer audiences for all of the participating brands.


  • Creating a community of trustworthy businesses
  • Setting standards for marketplace trust
  • Encouraging and supporting best practices
  • Celebrating marketplace role models, and;
  • Denouncing substandard marketplace behavior
  • Enhance the image of Asia’s enterprises and entrepreneurs globally.


  • Asia’s Top 100 Honesty Brand Award
  • Asia Honesty Enterprise Award
  • Asia Honesty Entrepreneur Award
  • Asia Honesty Product Award